How To Launch Your Artisan Perfume Brand Without Spending Thousands 
……….BEFORE Your Product Is Even Finished

FEATURED IN:

KIM kardashian REPORTEDLY CHARGES $250,000 per instagram POST!! 
PLUS...It costs an average of £1500 to £3000 per month to hire a PR agency
Even a micro influencer with a smaller following costs between £500 to £1000++ for an Instagram post with no guarantee of sales?
SOUNDS CRAZY RIGHT!
But these are just some of the things that will keep you up at night and make a dent in your budget when launching a perfume brand.

The most common questions I get asked about launching a perfume brand are:

How Do You Take Something From An Idea To A Business ?
I have loads of creative ideas for perfumes, but how do I know that the product is right and that people will like it?
How Do You Build Up A Following?
And how do you turn your followers into customers who want to buy your products? Should I hire someone to do that for me or do it myself? What about blogging - what should I write?
Should you wait until everything is ready to even start marketing?
My product is nowhere near ready so do I need to even think about marketing at this stage? Where do I start?
People Often Think:
  • That you need to pitch to retailers
  • ​That you need to spend loads on advertising
  • ​That you need influencers to promote you
  • ​That you need a PR agency
All of this is fine if you are a huge brand with money to burn but...
Magazine PR & Advertising doesn’t guarantee sales. 
... as a small start up who hasn’t sold anything yet you need to validate your product first before spending loads of money on advertising or inventory and you definitely don’t want to pitch to a retailer with a product you haven’t yet proved there is a demand for.  Being in a retail environment is risky if you haven’t yet figured out your systems and supply chain.
Here’s the truth!
I see so many people creating great products and then floundering because they can’t find customers or don’t know how to get their products out into the world.
I've worked in product development, retail AND run my own successful businesses and have done all my own marketing for the last 17 years. I’ve made a lot of (expensive) mistakes too.
People often say: “But my product isn’t ready yet. Can't I just wait until I've got my products done? “
If you’re going to have a successful launch and a profitable business it needs planning BEFORE you even start creating products.
If you understand the basics of marketing you will never have the worry of finding customers for your products. They will be queuing up waiting for your launch.
Just Imagine
Knowing exactly what to do, in what order to market your business and sell your products easily.
Show Off All The Possible Benefits. Be Visual, 
Creative. Imagine The Benefits.
and more!
Plus confidently launch product after product, knowing exactly how to get customers excited for your launch
A Step By Step Plan Is Essential!
There are so many moving pieces and unknowns when launching a product or a business that it can be overwhelming. You often don't know what you don't know and even when you do its a lot to do alone.
The best marketing is authentic
Until you have your key messaging nailed it is ALWAYS better to do it yourself and not waste money on outsourcing your copy.
I'm Here To Help!
Marketing your business can be fun and lets face it without it, you'll have very few sales.
Introducing
The Business Launch Plan for fragrance and beauty business owners
A live 7 week online group programme that breaks down your product launch into 7 easy steps
It’s the perfect class for fragrance and beauty entrepreneurs who want to launch a new product or business without a tonne of money and overwhelm. 
online masterclasses
Workbook exercises
pop up facebook group
live  q&a sessions
→ this is for you if:
If you’ve been making perfume for a while but have never had the confidence to sell your creations.
If you already have a business but you’re just not sure if you have all your bases covered and are struggling to find customers.
If you’re on the verge of launching a perfume based business and you’re feeling overwhelmed and confused about all the things you need to do.

IN THIS Online Masterclass you get MY YEARS OF EXPERIENCE WITHOUT THE EXPENSE OF HIRING ME AS A business CONSULTANT. 
ENROLLMENT IS OPEN
Starts August 2020
You will get module 1 immediately and access to the pop up Facebook Group runs until end October!

countdown
00Hours00Minutes00Seconds
The Course
Each week we will focus on a different step. This is very action based so there will not be lots of videos to wade through but there will be tasks for you to do.
01
week one
Getting clear on what you want your life to look like so you set your business up properly from the start. 
02
week two
Create a detailed customer profile so that you understand exactly who you are selling to.
03
week three
Generate ideas for blog posts, social media and emails so you can engage your ideal customer and sell more products 
04
week four
Cost your products properly so they make you money and fit your customer’s expectations.
05
week five
Creating a simple pre launch page and wait list to build the buzz for your product before its actually ready.
06
week six
Get all your legals and logistics in place so you are ready to sell and ship your products.
07
week SEVEN
How to pre-sell your products so you kick off your launch to an eager audience rather than tumbleweeds
Plus..
03
Explain The Super Bonus
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04
Explain The Super Bonus
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05
Explain The Super Bonus
Mauris ac vestibulum nibh, quis euismod velit. Mauris sodales tincidunt ex vitae viverra. Nunc neque eros, convallis vel eros id, molestie bibendum neque. In hac habitasse platea dictumst. Integer quis hendrerit eros auris ac vestibulum nibh, quis 
06
Explain The Super Bonus
Mauris ac vestibulum nibh, quis euismod velit. Mauris sodales tincidunt ex vitae viverra. Nunc neque eros, convallis vel eros id, molestie bibendum neque. In hac habitasse platea dictumst. Integer quis hendrerit eros auris ac vestibulum nibh, quis
These Bonuses:
bonus 1
Step by Step Launch Plan Checklist 
bonus 2
Live Q&A Calls PLUS Recordings
bonus 3
Pop Up Facebook Group
The best marketing is authentic
Until you have your key messaging nailed it is ALWAYS better to do it yourself and not waste money on outsourcing your copy.
I'm Here To Help!
Marketing your business can be fun and lets face it without it, you'll have very few sales.
"Liz has created an inspiring workshop that is interactive, fun and packed full of value
I would definitely recommend this event to anyone who’s looking to up-level their personal branding"
You can have an amazing product but to stand out in a crowded market you need people to buy into YOU too. 
Here’s the truth ‘people buy people’ and if you’re running a business in the fragrance or beauty sector in 2019 and beyond then you need to have a congruent personal brand too!
The Perfume Business Launch Plan
FOR FRAGRANCE AND BEAUTY BUSINESS OWNERS
7 online Masterclasses with Interactive exercises and tutorials 

each week to guide you through your launch . .  (Value £1500)

Step by step Launch Plan & Checklist . . . . . . . . .  (Value £97)

live Q&A sessions . . . . . . . . . . . . .. . . . . . . . . . . . . . . (Value £875)

Recordings of all Q&A sessions. . . . . . . . . . . . . . . . (Value £499)

Pop Up Facebook Group . . . . . . . . . . . . . . . . . . . . . (Value £1500++)

TOTAL VALUE = (£4471++)
Today's Price = £497 
you asked
We've got your questions covered!
is the course live, what if i can't make it? 
The masterclasses will be pre recorded and the live Q&A sessions will be recorded too so don't worry if you can't make the calls live. You can always submit your questions and watch it later.
What if I don’t yet have and products or a business? 
This is the perfect time to start! You need to work on your business structure and plan your products and launches BEFORE you have your physical products ready.
How long can I keep it for? 
Access to the bonus Facebook group is for 3 Months but the recordings are yours to keep, so you can revisit at any time in the future. All content and checklists will be placed inside a membership portal after the live round is over.

What kind of support can I get if I get stuck? 
We have a pop up Facebook group for the duration of the (3 months) programme where you will get help with each stage of your launch plan.
How much time is required? 
There will be 1 x (max 30 minute) online class each week for 7 weeks and 3 x Q&A sessions over the 3 months that the Facebook Group is open. You’ll need to spend some time after the class to do the exercises but you’ll find that you will come back to them over and over as you refine your products and business. This is designed to work around you and the majority of the time will be implementing the actions into your own business.
Are you ready FOR a clear plan to launch your perfume business with no overwhelm?
Join me for this brand new course and get the access to the pop up group where you can get your perfume business questions answered
The Perfume Business Launch Plan
FOR FRAGRANCE AND BEAUTY BUSINESS OWNERS
7 online Masterclasses with Interactive exercises and tutorials 

each week to guide you through your launch . .  (Value £1500)

Step by step Launch Plan & Checklist . . . . . . . . .  (Value £97)

live Q&A sessions . . . . . . . . . . . . .. . . . . . . . . . . . . . . (Value £875)

Recordings of all Q&A sessions. . . . . . . . . . . . . . . . (Value £499)

Pop Up Facebook Group . . . . . . . . . . . . . . . . . . . . . (Value £1500++)

TOTAL VALUE = (£4471++)
Today's Price = £497 
© Copyright 2019  - All Rights Reserved, Online Perfume School Ltd | Karen Gilbert