Sure there was some structure but most was intuition and trial and error.
When I started teaching product making workshops after writing my first book, loads of people ask if I would teach them perfume making.
So I decided to figure out a system where I could get a beginner from ZERO EXPERIENCE to creating a finished perfume in 1 day using raw materials (rather than pre-made fragrance oils or bases)
I decided if I was going to teach, it had to be the real deal not some paint by numbers workshop.
I wanted to get rid of the smoke & mirrors in the perfume industry forever and pull back the curtain.
The first workshop back in 2011 was nerve wracking but I pulled it off and the first 11 students went away happy with their creations and were eager to learn more.
I thought if I can get them that far in 1 day how far could I get them in 3 months - and that's when the idea for an online course was born.
The first online course was launched in 2013 and has been updated and refined ever since with hundreds of students going through the programme. Many of whom have gone on to create their own brands.